Many small business owners, especially professionals such as doctors, lawyers, dentists and insurance and financial advisors, advisors, brokers and agents have reaped the benefits of displaying good investment quality fine art in their offices and reception areas.Investing in art does not need to cost the thousands to millions of dollars that one reads about in the news. One British dentist caused a stir in the news himself when he first made ArtReview's annual list of 100 most important people in Contemporary Art. No one knew who this dentist was. Seems that he had traded services for work by the then emerging YBAs (a specific group of young British artists) and his holdings, which included works by current megastars Damien Hirst and Tracey Emin.
The works of those artists are now worth millions - in pounds. The original cost to the dentist? His time and the fillings.
Recent studies have shown that products benefit with increased sales when marketed with fine art. Professionals who display good fine art in their places of business experience that their clients and customers view them as having more authenticity, authority and professionalism. Restaurant owners know that art helps bring in customers, not just decorating but real art.
Many professionals go to the local large art and frame supply store. Pick up decorative mass produced prints, often of Mediterranean scenes and strew them on the walls for decoration. This approach lacks any originality, reveals nothing about the competence of the professional and never enhances the bottom line of the company.
Purchasing art to decorate an office can be a tax deduction along with the furnishing of an office. Depending on the work and its value there are other possible tax advantages that can accrue from loaning work to shows or local museums. Consult your tax professional for more information.
Investment quality art has consistently kept pace with the stock market and recently, due to the international art market, begun to out pace it. Yes, that includes works by blue chip artists both living and deceased, but it also includes work by lesser known artists and art prints. Prints by artists who are selling in the best galleries, emerging artists with new art theories and even those by well know artists of the past can be very affordable.
Collecting art, attending local gallery openings, joining a local museum can also be a good way to meet people, including potential clients, customers and business associates. Another way to locate artists is now over the Internet where there are social sites especially for artists, collectors and those interested in art such as artreview.com and artmesh.com. There are many art blogs by and for artists that will lead you to interesting artists. Artists, especially emerging artists are usually open to bartering art for goods and services, such as the dental work mentioned above, which make collecting art as an investment far more affordable and for a small business person an investment with many benefits.
Judy Rey Wasserman is the founder and a professional artist of post Conceptual UnGraven Image Art Theory. At the web site http://www.ungravenimage.com are articles and weekly blogs, images of art, the free download of the manifesto booklet, art collecting tips for collectors, inspirational articles, show reviews, and art theory, plus the opportunity to collect investment quality, limited edition, signed fine art prints. Change how you see the world to change your life through the new theory of Post Conceptual UnGraven Image art. See more. Share the vision! http://www.ungravenimage.com/prints.php
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